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Fresh approach with proven expertise

A new chapter in professional excellence has officially begun following the grand launch of Hartanto Properties by esteemed real estate agent Eric Hartanto.

With more than $1 billion worth of sales during his 20-year career, Mr Hartanto has embarked on a new venture that is set to redefine real estate service in Western Australia.

The rebranded agency, based in Applecross and serving the broader Perth market, comes after successful associations with Roy Weston and most recently Harcourts.

“Change is necessary in the business to further sharpen the vision,” Mr Hartanto said. 

“We’re taking an even more personalised, client-centric approach, integrating the latest technologies and market insights to provide a modern, tailored experience for each client. 

“It is a unique combination of personal touch and professional expertise to deliver the best in real estate services.”

Held at South of Perth Yacht Club, the launch event also celebrated Mr Hartanto’s enduring client relationships and unwavering commitment, highlighted by a local couple who had relied on his expertise for more than 20 property transactions. 

“The launch is a symbol of the deep trust, loyalty and support our clients have placed in us over the years, enabling us to strive higher,” he said.

“They are the reason why we are still doing what we do best.”

Mr Hartanto has a clear vision for the business: To deliver professional excellence at every stage of the transaction.

He is supported by an experienced team of sales representatives and a property manager, who each bring a wealth of knowledge and a shared focus on achieving consistent, outstanding results for clients. 

Their comprehensive suite of services includes property listings, buying and sales assistance, property management and consultation. 

“The agency is deeply rooted in the values of loyalty, persistence, alertness and a proactive mindset by every team member,” Mr Hartanto said.

“Our commitment to professional excellence is translated into prompt responses, genuine attentiveness to each client’s needs, tailored advice and ensuring that clients feel valued in every interaction. 

“They keep coming back because of the genuine, trust-based relationships nurtured over the years, and our consistent delivery of exceptional sales results.”

This approach is especially vital in luxury property markets like Applecross, where understanding the location and matching the property with the right buyer at the optimum price is paramount.

“I see Hartanto Properties expanding its presence and becoming a dominant player in the market,” Mr Hartanto said. 

“Our mantra, ‘the sky is the limit,’ reflects our limitless ambitions, but it's not just about expansion.

“We’re committed to evolving, learning and ensuring we always offer the best service to our clients, setting us apart in the industry.”

To find out more about Hartanto Properties, visit shop 2, 880 Canning Highway Applecross, hartanto.au or call 9364 2788.